An online countdown to a-first-of-its-kind L.A. Street Festival set to be held in El Segundo has begun.
The two-day festival, dubbed “a new, annual urban event” that will bring together a world-class 3×3 basketball tournament, esports competitions, side contests, dunking, music, break dancing, gaming activations and kids play zones at the event and through digital platforms and broadcast, will take place this September.
Dr. Patrick Soon-Shiong, chairman and CEO of NantWorks and owner and executive chairman of the Los Angeles Times, now headquartered in El Segundo, said the L.A. Street Festival highlights his vision to create a collision between the worlds of urban sports, esports, and entertainment.
Hoop it Up – Youth & Adult Tournaments Both Days
Hoop It Up, owned by former NBA Most Valuable Player, All Star and World Champion Kevin Garnett, will run youth and adult open tournaments both days. Each team may have up to five players and will play a minimum of four games. Teams may register to play in the L.A. Street Festival 3×3 basketball tournament at HoopItUp3X3.com. Click here to register.
Music by DJ Mal-Ski & MC Knowa Lazarus
Hip-hop artist and fan favorite Knowa Lazarus of the Filipino group Q-York will return to the FIBA 3×3 center court as the official emcee with music from DJ Mal-Ski. The oncourt action will also include high-flying dunk contests and a three-point shootout. Family-friendly lawn games and a variety of food trucks, including CJ’s Wings, Mandoline Grill, Main Squeeze, Oaxaca on Wheels and Pinch of Flavor, will also be on hand.
FIBA 3X3 World Tour Event at L.A. Street Festival
The FIBA 3×3 World Tour event at L.A. Street Festival will give fans a chance to watch the world’s top teams before the sport makes its Olympic debut in Tokyo next summer. Teams that have already qualified to compete include Novi Sad and Liman (both from Serbia), ranked #1 and #2 in the world, respectively; Princeton (USA), ranked #1 nationally and 8th in the world; and Gagarin (Russia), ranked #1 at home and 6th in the world; with a total of 11 berths for the tournament.
Super Smash at L.A. Street Festival in El Segundo
Super Smash Bros. Ultimate Tournament online open registration Do you want to participate & show off your skills in the tournament at the Festival? You better act fast as spots are filling up fast.
L.A. Street Festival Tickets, News, & Updates
Doors open at 1pm each day (Friday, September 20th and Saturday, September 21st, 2019). First thing you need to do is follow the L.A. Street Festival on Facebook & Instagram. Admissions are free & you can register for your tickets in advance here (Your tickets are attached as a PDF to your confirmation email. You MUST present an electronic or printed ticket with its unique barcode for entry into the event).
2019 L.A. Street Festival Location
L.A. Street Festival Event Guide & Schedule
Click for Fullscreen Mode
L.A. Street Festival Spectator Map
Click for Fullscreen Mode
Food Trucks at L.A. Street Festival 2019!
L.A. Street Festival Background
The L.A. Street Festival stems from the Global Association of International Sports Federations’ (GAISF) November announcement that the Los Angeles organizing committee had won the bid to host the inaugural edition of the World Urban Games. Since then, GAISF and the L.A. organizing committee have had ongoing discussions about what would be included in the sports program. They also wanted to create a long-term multi-edition event hosting model.
L.A. Street Festival Sponsors
NantMedia and the LA Times are sponsoring the September event. The day and night festival is expected to be located near Los Angeles International Airport (LAX) in “a central, compact location accessible by public transportation and close to freeways. A purpose-built urban park will be constructed in El Segundo for the event, to facilitate engagement with the local communities,” according to a press release.
Soon-Shiong, “We have formed a partnership with FIBA, the international basketball federation, who governs the sport globally and have escalated 3×3’s growth from the streets to the Olympics’ Our street festival will feature the FIBA 3×3 World Tour Masters, as a qualification pathway to the Olympic Games Tokyo 2020, together with a mix of top players in a multi-titled esports competition on center court.”
“We’re thrilled to make our first-ever appearance in Los Angeles. 3×3 is a celebration of basketball and the urban culture, two things that L.A. has in its DNA.”
LA Street Festival El Segundo – coming September 20, 2019, and September 21, 2019.
